Travel analysis: Why are Gen Z travellers choosing the Balkans over Western Europe?

For many years, travelling to cities like Paris, Venice, Amsterdam and Barcelona was the epitome of travelling to mainland Europe, dominating many bucket lists. 

However, Balkan countries like Albania, Montenegro and Bosnia are increasingly climbing people's bucket lists too. 

Travel News Blitz’s Natalie Callagher explores why younger people are looking beyond Western Europe’s travel hotspots in favour of some of the continent's hidden gems.